WORK SHOWCASE

Project Five

Adrine Avetyan, Scalp Sanctuary

SOCIAL MEDIA CLIENT


CHALLENGE

The client needed to launch a wellness sanctuary with an authentic content strategy to highlight their holistic approach and offerings. They also required community management to engage their audience and build a loyal, supportive online presence.

SOLUTION

We established a cohesive brand presence with optimized profiles and consistent design. The content mix of educational, motivational, and promotional posts, with commercial posts kept to 20-30%, helped build a relatable community that naturally attracted and engaged customers.

RESULTS

  • Established a visually cohesive and optimized profile, enhancing brand recognition through consistent use of soft, earthy tones.

  • Created a calp and professional visual aesthetic with balanced compositions and high-quality images, reinforcing the brand's connection to nature and wellness.

  • Built a strong, relatable community by limiting commercial posts to 20-30%, making it easier to attract and retain customers.

  • Enhance webpage visibility through SEO optimization.

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